La Belle France

Cassandra's French Collection

Taking my inspiration from trips to Paris, la campagne, châteaux, vineyards, seaside towns and the slopes, I embark on a new adventure for 2023, translating that discerning sense of French luxury, style and je ne sais quoi into every one of my jewellery creations.

Roi Soleil

Illuminating a dramatic synergy between design, diamonds and the splendour of The Sun King, King Louis XIV, his Chateau and the gardens of Versailles, is the raison d'être behind Cassandra's Roi Soleil design.

Roi Soleil Tennis Bracelets

The Roi Soleil tennis bracelet also transports us back to King Louis XIV's daring firework display, with its fusion of light and colour.

Round faceted stones alternate with pavé set diamonds, joined by a contemporary clasp featuring the Cassandra Goad logo. A signature stylistic feature for Cassandra Goad, this bracelet can be joined with another bracelet to make a sparkling, and spectacular, necklace.

Fleur de Lys

Cassandra's initial inspiration for this piece stemmed from the ancient Fleur de Lys, a religious and political symbol adorned by the monarchs of France that appears on the French coat of arms.

Fleur de Lys: A Tripartite Design

The delicate structure of the design creation consists of two interlocking Fleur de Lys shapes, one layer artfully arranged upon the other. The three petals of the Fleur de Lys paired with another three petals, form one striking flower and modern design.

Cassandra's Fleur de Lys design decorates a series of necklace pendants, earring charms and stud earrings.

La France

Cassandra Goad has launched a series of charms for the first time - eight iconic French motifs engraved into eight unique "médaillon" or charms designed for bracelets and necklaces.

La France Médaillons

Cassandra's travels to France have inspired all of the three-dimensional engravings: Le Coq, Notre Dame, Les Vignes, Le Ski, La Marianne, Le Mont St Michel, 'Dejeuner Sur L'Herbe' and Le Tour Eiffel. Each one brings to life memorable French scenes, the concave shape of the charms serving as the perfect vessel for displaying the necessary depth, both physically and figuratively, of each story.


The playful linguistic interplay between the French word for ring (bague), the iconic baguette-cut diamond, and the beloved edible French baguette was simply too brilliant to miss for Cassandra Goad's "La Belle France" collection.

It is surprising and spirited, supple and stylish all at the same time.


Out of every design, Patisserie is one of my bravest. I just knew there was an opportunity for a series of fun and quirky pieces that combined molten precious metals and the sweet shapes of Parisian pastries, extracting their essence into an abstract jewellery creation.

Can you spot the croissant, the pain au chocolat, the canelé and the éclair?


I travelled down the River Loire to Le Château de Villandry, famous for its formal gardens and sculptural box hedges. Meandering through the 'Jardin d'Eau' with pools and fountains and onto the expansive vegetable garden, the 'Potager Decoratif', I found my inspiration for Parquet.

The Parquet collection honours the incredible patterns of parquet flooring found at Le Château de Villandry. Inside you will find a series of rooms facing onto the gardens with the equally brilliant geometric patterns of the polished parquet wooden floors.

Stunning diamonds and gemstones are set within the striking octagonal shape echoing closely the unique outline of the Villandry parquet floor designs as a pendant, earrings and bracelet chain.

Frog Fontaine

Inspired by the pair of fountains in the gardens of Vaux Le Vicomte designed by Andre Le Notre. Inside two circular basins beyond the waterfall wall, six frogs come together to spout water around a pool in the centre of which rises an ornate central fountain.


The Hugenot Cross is a Christian religious symbol of the French evangelical reformed faith, originating in France and drawn into the history of Hugenot ancestry as a representation of the death of Christ and also victory over death and impiety.

Hugenot Design Story

There are eight points of the cross to symbolise the eight Beatitudes (Matthew 5:3 - 12), in between which you will see four Fleur de Lys with three petals each that are said to signify the twelve apostles. Traditionally, these crosses also feature doves as a symbol of the Holy Spirit (Romans 8:16), but throughout history and times of persecution, this dove has been replaced with a pearl to represent a teardrop.


Inspired by the bold iron baroque motif found on the elegant stable (les ecuries) walls of Vaux Le Vicomte - Nicolas Fouquet's extravagant chateau built in 1653 outside Paris while he was Minister of Finance for Louis XIV.


The inspiration for Cassandra's Fouquet design appeared in Nicolas Fouquet's bedroom at the Château de Vaux-le-Vicomte: a pair of ornate candle holders mounted onto the wall. Keeping the shape in mind, Cassandra returned to her workshop and inverted the shape with her own stylistic features.

Songe de Vaux

As I stepped inside the Château de Vaux-le-Vicomte I thought about French fabulist and poet Jean de la Fontaine's work Le Songe De Vaux, to tell a tale about the creation of Château de Vaux-le-Vicomte and the splendour inside.

Inspiration behind Songe de Vaux

I found myself pausing to take in the boiseries, the wood panelling on the walls and doorways, to admire the carvings of undulating leaves and flowers. As I looked closer, scrolls of leaves curled into one another, while flowers burst out between the folds. I realised those golden orbs and scrolls would be a striking starting point for a new design, my own golden Songe De Vaux.


My Noisette pendant is as charming as it sounds. A smooth golden hazelnut that swivels open to reveal a gemstone hidden within.

The trick to really 'cracking' this design was crafting a clever mechanism that could reveal a sparkling kernel within the small jewellery shell.

Quote Pendants

Traversing across collections and the countries that inspire them, Cassandra Goad's quote pendants capture an array of different thoughts and feelings, as special emblems to wear on our own journeys and travels.

''Le jour appartient a ceux qui se levent tot''

Cassandra picked out this famous French proverb for one of her latest quote pendants, enriched by its ethos of spirit and rigour. After all, seizing the day and making the most of every moment is the only way to discover the many great wonders a country like France has to offer.

''Soyez Mystérieuses''

Taking inspiration from Paul Gauguin's sculptural piece "Soyez Mystérieuses" carved in 1890, Cassandra's new quote pendant brings to mind that effortless nonchalance, luxurious "je ne sais quoi" and elusive magic of La Belle France. Be mysterious.