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Jewellery Guides

A Guide to Charm Bracelets

Model wearing handcrafted yellow gold bracelet with personalised charms

Charm bracelets are among the most sentimental and expressive jewels to wear. Worn for thousands of years as symbols of luck, protection and identity, they have long celebrated life’s milestones - from ancient talismans to Victorian keepsakes marking births, travels, weddings and anniversaries. Today, they appeal to all ages for their storytelling nature and artistry. Whether you build one slowly over the years or begin with a complete story from the start, each charm becomes a small gallery of your life on the wrist and a beautiful way of keeping your memories close.

This guide explains how to choose the right bracelet, how to build your charm story and how our boutique team can support you in creating a bespoke design.

How do I choose the right charm bracelet?

1. How often will the bracelet be worn?

For everyday wear, bracelets such as the Belcher Oval or Correo offer a clean, versatile look. If you prefer a more expressive style, the Star Anise or Epiphany bracelets provide a slightly bolder foundation for building a charm story.

2. How do you want the story to begin?

Some begin with one charm and build over time. Others prefer a narrative bracelet such as the La France Art charm bracelet, which already brings together a curated story of French inspiration.

3. Which metal suits the wearer’s taste?

If you are gifting the bracelet, it helps to look at what they already wear daily. Yellow gold gives warmth, richness and a classic finish. Silver feels bright, fresh and relaxed - ideal for younger wearers.

How do I choose charms for a charm bracelet?

Choosing charms is where the bracelet becomes uniquely yours. Collections often develop around themes. Discover our charm bracelet gifting ideas below.

Curating a Charm Bracelet

Can charm bracelets be personalised or made bespoke?

Yes, of course. Charm bracelets are among our most requested bespoke commissions. If you are creating a bespoke bracelet or adding new charms, please allow up to 3 weeks for our workshop to attach the charms, balance the layout and complete the final polishing. Engraving or bespoke charms may take longer. If you cannot visit the boutique, we recommend getting in touch with our boutique team, so we can advise on placement and design.

Our bespoke process is thoughtful and collaborative: we begin with a conversation about the story you want to tell, refine charm choices or sketch new ideas, and arrange the layout for balance and movement. Each bracelet is then handcrafted in our London workshop.

Shop the look

Handcrafted bespoke yellow gold bracelet with charms attached.

Shop the look

Snowdrop Medallion Charm Pendant Yellow GoldModel wearing a handcrafted round yellow gold necklace pendant featuring an engraving of Mont Saint-Michel Abbey in France on a chain along with two other pendant necklaces in gold.
Snowdrop Medallion Charm Pendant Yellow Gold Sale price£ 895
Handcrafted necklace pendant in yellow gold featuring a round peridot drop, birthstone of August.Model wearing a handcrafted necklace pendant in precious metal featuring a round precious stone.
Talya Necklace Pendant Yellow Gold
Peridot
Sale price£ 845
NEW CREATION engravable yellow gold pebble disc small pendant for personalised jewellery, from cassandra goad's classic collectionmodel wears engravable precious metal pebble disc small pendant for personalised jewellery, from cassandra goad's classic collection
Plain Pebble Quote Small Pendant Yellow Gold Sale price£ 1,080
Handcrafted yellow gold fish shaped charm pendant.Model wears handcrafted precious metal fish shaped charm pendant.
Fish Charm Pendant Yellow Gold Sale price£ 875
Handcrafted bespoke silver bracelet with charms attached.

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Star Anise Bracelet Silver & Yellow GoldModel wearing a handcrafted sterling silver bracelet with star-shaped links.
Star Anise Bracelet Silver & Yellow Gold Sale price£ 1,995
Handcrafted silver Klover pendant symbolising faith, hope, love and luckModel wearing handcrafted precious metal Klover pendant symbolising faith, hope, love and luck
Klover Necklace Pendant Silver Sale price£ 195
Handcrafted sterling silver flower shaped necklace pendant with pearls, birthstone of June.Model wearing a handcrafted flower shaped pearl necklace pendant in precious metal.
Forget Me Not Necklace Pendant Silver
Pearl
Sale price£ 265
Handcrafted sterling silver necklace pendant featuring a plum blossom shape.
Plum Blossom Large Necklace Pendant Silver Sale price£ 275
Handcrafted bespoke yellow gold bracelet with charms attached.

Shop the look

Handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.Model wears handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.
Epiphany Bracelet Yellow Gold Sale price£ 5,280
Handcrafted yellow gold charm pendant  inspired by the diadem crown of Queen Elizabeth II.
Handcrafted yellow gold mouse shaped necklace pendant.
Field Mouse Necklace Pendant Yellow Gold Sale price£ 1,595
Handcrafted silver crown charm pendant inspired by the triple crown in Indian history.
Indian Epiphany Crown Charm Pendant Silver Sale price£ 365
Handcrafted silver bracelet with flower medallion charms attached.

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Handcrafted link bracelet in sterling silver with four round charms 'en relief' with the rose, the daffodil, the thistle, and the shamrock.Model wearing a handcrafted link bracelet in yellow gold with four round charms 'en relief'.
British Isles Charm Bracelet Silver Sale price£ 1,435
Handcrafted bespoke yellow gold bracelet with charms attached.

Shop the look

Handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.Model wears handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.
Epiphany Bracelet Yellow Gold Sale price£ 5,280
Handcrafted round yellow gold necklace pendant featuring an engraving of  Saint Marie Miraculeuse, with a loop at the top for chain attachment.Model wearing handcrafted round precious metal necklace pendant featuring an engraving of Saint Marie Miraculeuse, with a loop at the top for chain attachment.
Handcrafted yellow gold sunflower necklace pendant featuring a central blue topaz, birthstone of November.Model wearing a handcrafted sunflower necklace pendant in precious metal featuring a central precious stone.
Handcrafted yellow gold round necklace pendant.
Nadia Necklace Pendant Yellow Gold Sale price£ 850
Handcrafted bespoke yellow gold bracelet with charms attached.
Snowdrop Medallion Charm Pendant Yellow GoldModel wearing a handcrafted round yellow gold necklace pendant featuring an engraving of Mont Saint-Michel Abbey in France on a chain along with two other pendant necklaces in gold.
Snowdrop Medallion Charm Pendant Yellow Gold Sale price£ 895
Handcrafted necklace pendant in yellow gold featuring a round peridot drop, birthstone of August.Model wearing a handcrafted necklace pendant in precious metal featuring a round precious stone.
Talya Necklace Pendant Yellow Gold
Peridot
Sale price£ 845
NEW CREATION engravable yellow gold pebble disc small pendant for personalised jewellery, from cassandra goad's classic collectionmodel wears engravable precious metal pebble disc small pendant for personalised jewellery, from cassandra goad's classic collection
Plain Pebble Quote Small Pendant Yellow Gold Sale price£ 1,080
Handcrafted yellow gold fish shaped charm pendant.Model wears handcrafted precious metal fish shaped charm pendant.
Fish Charm Pendant Yellow Gold Sale price£ 875
Shop
Handcrafted bespoke silver bracelet with charms attached.
Star Anise Bracelet Silver & Yellow GoldModel wearing a handcrafted sterling silver bracelet with star-shaped links.
Star Anise Bracelet Silver & Yellow Gold Sale price£ 1,995
Handcrafted silver Klover pendant symbolising faith, hope, love and luckModel wearing handcrafted precious metal Klover pendant symbolising faith, hope, love and luck
Klover Necklace Pendant Silver Sale price£ 195
Handcrafted sterling silver flower shaped necklace pendant with pearls, birthstone of June.Model wearing a handcrafted flower shaped pearl necklace pendant in precious metal.
Forget Me Not Necklace Pendant Silver
Pearl
Sale price£ 265
Handcrafted sterling silver necklace pendant featuring a plum blossom shape.
Plum Blossom Large Necklace Pendant Silver Sale price£ 275
Shop
Handcrafted bespoke yellow gold bracelet with charms attached.
Handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.Model wears handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.
Epiphany Bracelet Yellow Gold Sale price£ 5,280
Handcrafted yellow gold charm pendant  inspired by the diadem crown of Queen Elizabeth II.
Handcrafted yellow gold mouse shaped necklace pendant.
Field Mouse Necklace Pendant Yellow Gold Sale price£ 1,595
Handcrafted silver crown charm pendant inspired by the triple crown in Indian history.
Indian Epiphany Crown Charm Pendant Silver Sale price£ 365
Shop
Handcrafted silver bracelet with flower medallion charms attached.
Handcrafted link bracelet in sterling silver with four round charms 'en relief' with the rose, the daffodil, the thistle, and the shamrock.Model wearing a handcrafted link bracelet in yellow gold with four round charms 'en relief'.
British Isles Charm Bracelet Silver Sale price£ 1,435
Shop
Handcrafted bespoke yellow gold bracelet with charms attached.
Handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.Model wears handcrafted yellow gold Epiphany bracelet perfect for adding charms and pendants.
Epiphany Bracelet Yellow Gold Sale price£ 5,280
Handcrafted round yellow gold necklace pendant featuring an engraving of  Saint Marie Miraculeuse, with a loop at the top for chain attachment.Model wearing handcrafted round precious metal necklace pendant featuring an engraving of Saint Marie Miraculeuse, with a loop at the top for chain attachment.
Handcrafted yellow gold sunflower necklace pendant featuring a central blue topaz, birthstone of November.Model wearing a handcrafted sunflower necklace pendant in precious metal featuring a central precious stone.
Handcrafted yellow gold round necklace pendant.
Nadia Necklace Pendant Yellow Gold Sale price£ 850
Shop

What if I prefer charms but not a charm bracelet?

If you love charms but prefer not to wear them on the wrist, explore our charm holder Chatelaine necklace pendant, which lets you style charms in a modern, elegant way around the neck.

Our team is always here to help you create or evolve a charm bracelet that feels truly personal to you.