Journal

The Rooster - Emblem of France's Spirit

The rooster signifies deep rooted history and culture in France's identity. Cassandra Goad's La Belle France collection of jewels pays homage to the enduring symbolism of Le Coq.

The French Game of La Pétanque

Pétanque is a tradition that embodies the spirit of leisure and community. This activity of skill and strategy has earned it place as a competitive sport. Discover Cassandra Goad's sport-inspired j...

French Tapisserie : stories in threads and colours

Cassandra traces the history of French Tapisserie, a tradition form the Middle Ages and the Renaissance that exemplifies the genius of French craftsmanship. Discover these threaded wonders from Fre...

Châteaux de la Loire

Delve deeper into Cassandra’s travels around the French Châteaux which influenced her La Belle France designs.

A Famous Design Detail in France

Designs inspired by the wrapping technique, sweet treats and origami have influenced the architecture in France and Cassandra's Pâtisserie series. The abstract collection includes yellow gold and s...

The Educational Value of French Cartoons

Discover Cassandra Goad's favourite French cartoons and their educational value.

Cassandra's Inspirations behind La Belle France

Unveil the essence of French luxury in Cassandra Goad's latest collection, La Belle France. From the "Soyez Mystérieuses" Gold Quote Pendant to the Frog Fontaine Diamond Necklace Pendant, each piec...

Photographing a fabric at it's birthplace: Toile de Jouy

Explore the peaceful country scenes of the cotton fabric known as Toile de Jouy and discover the history behind Cassandra Goad’s design on a photoshoot at the Chateau Maillebois.

Cassandra The Alchemist

Cassandra Goad has a deep passion for gardening that she sees as a form of alchemy, much like the creative process in her workshop. Explore how Cassandra finds inspiration and wonder in the natural...

Soirée de Noël

Last week, we opened the Cassandra Goad townhouse doors after hours for a festive celebration, our Soirée de Noël. Guests were transported to La Belle France and welcomed with Christmas cheer, all ...